• Subject Code :Mktg5003
• University     : Griffith University
• Subject Name: Business Management

This MKTG5003 unit focuses on marketing theories, concepts and policies that are important for the students to acquire knowledge and analyse several marketing concepts. It assists students in developing a problem-solving approach and effective communication skills to study the marketing environment at the local and global levels. Synergising Marketing highlights the basic principles important for both consumer and business enterprises to take ef…