• Subject Code :Bsbmkg435
• University     :
• Subject Name:

This unit outlines the abilities and information needed to analyse consumer behaviour for particular markets and demands. The unit applies to those who have to analyse consumer behaviour to find out what influences people's decisions to buy goods or services. They conduct in-depth analyses of consumer attitudes and behaviour and offer suggestions for marketing plans to boost consumption of the advertised good or service. This unit is crucial in …